Robin Terra
Creative Director/Principal
Robin has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs working for a broad range of companies and publishing groups that include: ACLU of Northern California, AlterNet Books, The Burdick Group, Esprit, Greenlight digital, Johnson and Johnson/BabyCenter, Metropolitan Home magazine, Parallax Press, Time Inc Health, UC Press Journals and many more.
Robin has helped launched numerous editorial projects including the first all digital magazine utilizing Texterity’s innovative technology, Greenlight digital, as well as earth-friendly book publishing startups for AlterNet Books and Bright City Books. Taking each project from concept to delivery, Terra Studio designed, produced and sourced green vendors.
Kimberly Olson
Writer & Editor
A seasoned writer, Kim loves to create fresh, sparkling prose that fully engages the reader. Before striking out as a freelance writer, she worked as an editor in the custom publishing world, where she spearheaded the creation of marketing brochures, annual reports, direct mail pieces, and Web content. During that time, she was also the lead editor of three Maggie award-
winning custom magazines. Her clients include the American Cancer Society, the American Heart Association, the Haas School of Business, the State of California, TransFair USA, and UCSF Medical Center.
Kim cares about this blue marble we’re all spinning on, so she runs an eco-friendly business. She’s also a member of 1% for the Planet, so (at least) 1% of her business’s gross revenue is donated to organizations that work to protect our natural environment. Through this program, she has supported groups such as The Earth Policy Institute, The Nature Conservancy, and Sierra Club.
See Kim’s web site.
Jackie Krentzman
Editorial & Content Provider
Jackie Krentzman, the proprietor of Krentzman Communications,
is a Berkeley-based custom publisher specializing in nonprofit communications, corporate
communications, lifestyle, health and sports. Her client list includes the University of California at Berkeley (Haas School of Business and other divisions), Sunset Publications, Tenderloin Neighborhood Development Corporation (TNDC), the San Francisco
Jewish Family and Children’s Services, Comcast, Alta Bates Summit Hospital and Foundation, CHW West, and the San Francisco Giants. She also is the executive editor of Diversity Woman, a national women’s business magazine that she launched for a publisher. From 1997 to 2007 she served 10 years as the editorial director of DCP, the largest custom publisher in Northern
Calfornia. Krentzman, who earned a Masters in Journalism from UC Berkeley, has launched and/or edited and produced more than 40 newsletters and magazines over the past 12 years.
See Jackie’s web site.
Michael Waters
Web Expert
Michael Waters is the founder of Studio 678, a web site design and development firm located in Oakland, California specializing in new media to enhance web communication for small businesses and non profits.
Michael has been pushing pixels since 1998 and has been on the digital front lines in creating
web sites for many Bay Area biotech companies. From the beginning, Michael has worn many hats, from project manger to designer and more recently programmer. A strange hybrid of designer/programmer, Michael is able to speak to the appropriate audiences in terms they understand. MySQL? Kerning? Michael can interpret and this is good news for everyone. And he’s a musician to boot, which comes in handy for pacing of videos or Flash animations.
See Mike’s web site.
Fred “Chip” Wood
Marketing Strategist
Chip has worked in marketing and product development roles for more than 16 years. He co-founded the marketing agency
Next Steps Marketing, and works to launch new businesses and build growth in existing ones, in the publishing, Internet, consumer goods, software, and events sectors. He has worked in marketing and business development roles for CMP Media, Current Science/Medicine, Sustainable Life Media, Netline Corp., and many others. Chip graduated from the University of Pennsylvania in 1987 and resides in Pacifica.
See Chip’s web site.
Susan Orenstein
Writer, Editor & Sustainability Consultant
Susan Orenstein is an experienced writer and editor who is now applying her communications skills to organizations committed to
environmental and social change. She has written and edited for a wide variety of publications, including the The New York Observer, San Jose Mercury News, Elle, Health, Mother Jones, and Business 2.0. She has helped craft the sustainability messaging and web sites for Gap Inc., west elm, and the New Voice of Business, among others. She has special expertise in drawing people out in interviews and seeing the details that signal broader social trends. She’s passionate about the role storytelling plays in building momentum for sustainable ideas, as well as using innovation and new business models to address social problems. In spring 2010, Susan completed her MBA at Presidio Graduate School, a groundbreaking program that was among the first in the country to teach every course through the lens of sustainability. She has served on the school’s Board of Directors since January ‘09, playing a significant role in shaping its communications with internal and external stakeholders.
